n 2010, L'Oreal revolutionized the hairdressing industry with the first ammonia-free permanent haircolor featuring revolutionary ODS* (Oil Delivery System) technology. INOA, innovation no ammonia, haircolor provides supreme respect for the hair and optimized scalp comfort. In 2011, the next innovation in INOA haircolor was introduced with INOA Suprême – the first age-defying ammonia-free haircolor with ODS* and uncompromised comfort.
We also use L'Oreal Majirel. World's Best Hair Color!